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The British Pussy Cometh...
March 20, 2025|CARS, INDUSTRY NEWS, ZERO EMISSIONS
Really, I wasn't going to say anything. Indeed, it's been a minute since the internet went crazy bemoaning the British cat. Yet, here we are. Spy shots fired.
I had a conversation with my friend's 16yr old, who is a budding car enthusiast of the Fast & Furious incubator. His take more focused on the Lyons credo 'A Copy Of Nothing'. He showed me a picture of a Rolls Royce Spectre. Valid and very insightful for a teenager. As a good tio, I debated in my head explaining to him that there is nuance to the matter, and that 'not copying' doesn't preclude similarity. I decided though to make a more measured response, simply praising his insight. Time, age and maturity will help refine his penchant for critical thinking. Right?
Sigh. Not necessarily so. Indeed, I'm sure you, like me, know grown-ass purportedly 'intelligent' people, who peddle the most insane ideas; clearly and proudly displaying that they're incapable of nuance or critical thinking. I won't leave my sobrinho to chance. I realize that at his age, little things like our conversation about this car, teach a lot.
Unfortunately, this approach is DOA wrt to said grown-ass folk. Hate it or love it, the Type 00 caused mouths to wag. Some, saying the silliest of things. That's not altogether unexpected, but the extent to which QAnon Conspiracy Theory styled thinking has a chokehold on modern society is hemorrhage inducing. Either way, it's a marketing win for Jag. Good press, bad press? Yes.
The Ad
We get it, installations par example the MAM Paris are not on your bucket list, and you have no clue, nor care about Contemporary Industrial Modernism in Automotive Design. And that's ok! Everything is not for everyone. Yet, comments about how Jag has gone 'woke' abound. Wth that means is a mystery to me and anyone with half a brain cell. Whether or not it is a good ad? Sure, opine away.
All from this ad? I'm sure you've seen this. It storyboards like any ultra high-fashion art presentation. Jag told us back in 2021 that there will be no more rubbernecking with Audi, BMW and Mercedes. They're in it for Bentley and Rolls Royce. So, if the Teutonic gang is prêt-à-porter, Jag is now avant-garde, resident of the 8e arrondissement. If you don't get it, it's not for you. Might I suggest...Chevy?
The Car
I'm a big fan of the shooting brake silhouette, so if that's what we're doing, 'Go Jag!' This looks good. Though, I do think that if Mr. Short-Shorts P.I. himself were to manifest in the next decade, it would be Higgins rolling this whip instead of an Audi 5000S. Posh bar none. Stupid posh. I disagree with the sentiment that Type 00 doesn't look like a Jag. It does. Check your Jaguar E-Type, F-Type, XK history: Futurize. I'm also here for the cotton candy colors. You can keep your hearse, I'll take London - no - Inception Silver Blue, thanks.
The interior is beautiful and ridiculous yes, but avant-garde Exuberant Modernism was already confessed. Brass, travertine, alabaster, wool are all showcased in Type 00 Concept Land. Hopefully, the hideaway screens make it to production. The current screen-heavy trend seems to be hopelessly out of control. Who needs every pixel of information in their face at all times? No one carrying a Voltigeur MM bag for sure.
The Reality
Look let's be clear: Far be it from me to defend a corporation's marketing choices or their products. Indeed, I'm on the side of David wrt Goliath. We have far, far more pressing catastrophes to deliberate. Did you notice how hate is seemingly winning? I do understand JLR's approach, however. Seriously, what does Jaguar have to lose? They've got absolutely nothing going on of note. Their big brother is killing it - who doesn't want a Range Rover? So with a heritage as illustrious as history confirms, and nothing currently on the docket, a complete and total metamorphosis is necessary to survive. This is it. And why not go upscale all electric? Electric propulsion is the future.
Will it take? I guess we'll find out. For sure, had I to be in this $trato$phere and that ass is what you'd see in your rear view mirror as I drove by? Then abso-fuckin-lutely, yes! And I'd hope that all that passion you feel when you see me doesn't give you a stroke. Cat got your tongue? Look at it!
In fact, if the production Type 00 looks almost exactly like the concept, and JLR convinces me of the quality, and the drive is sublime, and the HMI is as good as in Model Ss...ahem...then I could fathom the Goyard neighborhood parking. Rumor has it though that we may have already reached number 9.
Spy Shots Fired
Wistfully, spy shots seem to tell a story albeit camouflaged, of piquant conventionality. The butterfly doors? No. Rear tail-lights grill? No. Fastback styled boat-tail? Not quite. Extra wide exaggerated rear haunches? Sort of. The deleted rear windscreen may still be there though.
Cautious Optimism
My sobrinho may already have insight beyond his years. Maybe the Type 00 is indeed an unwitting facsimile of the Rolls Royce Spectre. Not a bad thing, just somewhat...catty, perchance? Still, Jag has a place in my heart, and certainly doesn't need me to wax poetic about their iconic past and perhaps quixotic future. This car is beautiful. I can't wait to drive it. Cautious optimism, for the pussy cometh...
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Images not original works of ModernChassis are credited inline or by reference.
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